Equine America Focus Powder 1.5kg
- Regular price
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$109.95 - Regular price
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- Sale price
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$109.95
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To support concentration, relaxation and hormonal balance.
- Supporting a healthy balance of hormones
- Helping horses maintain a calm and focused outlook
- Easing tension and supporting relaxation in stressful situations
- For mares, geldings and stallions
- Equine America is BETA NOPS and UFAS accredited, making Focus Powder suitable for horses competing under FEI regulations by reducing the risk of our products containing prohibited substances.
Ashwagandha is an adaptogen that may provide effective support during times of stress and anxiety, benefiting both behaviour and ability to maintain focus.
Chaste tree Extract helps to manage endocrine (hormone) system balance, which may create a more relaxed and consistent behaviour in both mares, geldings and non-breeding stallions.
Chamomile has soothing and calming properties benefiting digestion and behaviour.
Lemon Balm is traditionally used for management of anxiety and supports both cognitive function and focus.
Brewers Yeast is a natural food source rich in B Vitamins and other key nutrients including amino acids and magnesium.
Magnesium helping to regulate nerve to nerve and nerve to muscle transmission and communication.
Vitamin B1 is important for nerve impulse transmission and cellular energy production.
Vitamin B6 is important for the healthy function of neurotransmitters in the brain that are involved in maintaining normal levels of excitation and promoting a calm state.
Antioxidant Support with rosehips, blueberries, Vitamin C and Vitamin E.
MSM supporting normal inflammatory responses and muscle function.
Quality Commitment
Equine America manufactures to a strict code of feed safety. This product has been manufactured in licenced premises using quality assured ingredients under strictly controlled production conditions and conforms to the requirements of the relevant legislation governing the manufacture of animal feeding stuffs. Equine America monitors for the presence of specified naturally occurring prohibited substances (NOPS) during affiliated competitions which are in line with BETA NOPS guidelines. Adherence to these guidelines ensures that the risk of occurrence of such substances is minimized.
Key ingredients per 50g serving for 500kg horse.
Additives/kg
Nutritional Additives Vitamins: Vitamin E (3a700/3a700i) 10,000mg. Vitamin C (3a312) 10,000mg. Vitamin B1 (3a820) 1,000mg. Vitamin B6 (3a831) 1,000mg. Sensory Additives Permitted flavouring, Cherry (2b) 1500mg. Technological Additives Butylated hydroxytoluene (BHT) (E321) 1000mg.
Composition
Micronised Linseed, Yeast Products (Brewers Yeast), Magnesium Oxide, Chastetree (Vitex agnus castus), Ashwagandha (Withania somnifera), Methyl Sulphonyl Methane (MSM), Chamomile, Rosehips, Blueberry Powder, Lemon Balm.
Product Information
Product Code: 1.5kg 264-UK Shelf Life: 12 months. Keep out of Reach of Children. Store in cool dry conditions out of direct sunlight. For Animal use only. Do not use if seal is damaged or missing.
For a typical 500kg horse: 50g per day. Serve rate may be reduced for maintenance during less stressful periods, to 25g or as required to maintain desired effects.
This product contains Chaste tree (Vitex agnus castus), Do Not feed to breeding, pregnant/lactating mares or stallions without seeking veterinary advice.
For further advice please contact our technical team info@equine-america.co.nz
Shipping Info
Shipping & Pickup Information
Flat Rate Shipping via Post Haste (Excludes Feed):
- North Island: $10 (1-2 working days)
- South Island: $20 (2-3 working days)
- Rural Surcharge: +$6 (extra time may apply)
Feed Shipping per bag via Post Haste:
- Central North Island: $14 Per Bag
- Upper North Island: $18 Per Bag
- Lower North Island: $28 Per Bag
- South Island: $55 Per Bag
- Rural Surcharge: +$6 (extra time may apply)
Orders placed before 1 PM are usually shipped the same day.
Pick-up Info
Click & Collect – Tauranga Store Only
Free 24/7 pickup via our secure after-hours collection box. Please email us if you would like to collect after hours and we will send you the instructions.
Try Before You Buy – No Obligation
We carry limited stock in-store, so we encourage customers to place orders online to secure the items they’d like to try. Simply select “Pay on Pickup” at checkout, and we’ll bring the product into store for you (excludes saddles).
Once your order arrives, you’re welcome to try it on or inspect it in person. There’s absolutely no obligation to purchase—if it’s not quite right, you can leave it with us, no problem at all. If you do decide to keep it, payment can be completed in store at the time of pickup.
Returns & Exchanges
No problem! We offer 30-day returns and exchanges on items in new, resalable condition with original packaging. Returns are issued as store credit, which never expires. See our full policy.
FAQ
All your questions, answered.

The thermoneutral zone is the temperature range where the body can maintain its core temperature with little to no extra energy expenditure. For humans, this range is quite narrow at 21–28 °C, but for horses it’s much broader at 5–25 °C.
This difference means we should avoid rugging horses based on how cold we feel. Over-rugging can lead to serious health issues, including metabolic problems and thermoregulatory dysfunction.
Tips for Choosing a Winter Rug Weight
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Clipped horses may need a heavier gram fill to stay comfortable.
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Remember: horses warm themselves more easily than they cool down under a rug. If unsure, choose a lighter rug.
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Check your horse regularly to make sure they are neither too hot nor too cold.
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Consider your horse’s age and natural ability to stay warm.
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As a general guide, rugging is usually appropriate when temperatures drop below 5–10 °C, but always adjust for your horse’s individual needs.
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Always ensure rugs are waterproof. A wet rug is worse than no rug at all.
This is an indicative guide only. Always take into account factors such as wind chill, your horse’s age, weight, and condition.


